Society of American Florists hosts Petal It Forward program Oct. 11

Society of American Florists hosts Petal It Forward program Oct. 11

Sakata Seed America and Dümmen Orange are among the companies handing out bouquets.

October 10, 2017
Patrick Williams
Supplier News

In October 2016, the Society of American Florists and florists nationwide randomly surprised people on the street with flowers in more than 234 cities in 50 states. Lucky recipients received two bouquets — one to keep, and one to share with a friend, family member, co-worker, or even a complete stranger. There were a lot of smiles going around as the country experienced flower power. Watch the video here.

This year's Petal It Forward event is scheduled for Wednesday, Oct. 11, 2017.

On October 11, from noon PT – 1 p.m. PT, Taylor Farms and Sakata Seed America, along with Kitayama Brothers and Green Valley Floral, will be surprising individuals on the street with two flower bouquets – encouraging them to keep one and gift the other. The teams will be handing out flowers outside of Taylor Farms’ headquarters in Salinas.

Meanwhile, Dümmen Orange is partnering with Kroger’s Columbus Division and the Gems Group to spread happiness by distributing bouquets of flowers.

Beginning at 11 a.m., representatives from Dümmen Orange, Kroger, and the Gems Group will be randomly giving away 700 bouquets of flowers donated by Jardines de los Andes along High Street in downtown Columbus. After receiving their flowers, recipients are asked to keep one bouquet for themselves and share the other with a friend, coworker, or stranger. Representing all levels of the cut flower supply chain, the sponsors of this event include Dümmen Orange, a flower breeder and supplier, Jardines de los Andes, a grower, Gems Group, a marketer and distributor, and Kroger, a retail merchant.

In addition to sharing the joy of giving and receiving flowers for no particular reason, Petal It Forward is inspired by data that shows the positive emotional benefits of flowers.

University research has long supported that flowers have an immediate impact on happiness and a long-term positive effect on moods. Recent SAF survey results show:

• When it comes to happiness, it’s just as good to give flowers as it is to receive: 88 percent of Americans report that giving flowers makes them feel happy, while 80 percent reported that receiving flowers makes them feel happy.

• Just being around flowers improves your mood: 76 percent of Americans agree that having flowers in their home or office improves their mood.

• The best reason to receive flowers is “just because”: Women (92 percent) are more likely to agree with this, but the majority of men (three in four) also share this sentiment.