|Whether the market is up or down, it’s in your bottom line’s best interest to know what your customers want. But oddly enough, many companies fail to ask and make too many assumptions.
GIE Media polled 4,000 of its Lawn & Landscape readers in April regarding their plant material purchases. This research allows you, the grower, to peer into the needs of landscape contractors. From the types of plants contractors purchase to the biggest challenges they face when installing plants (many are directly related to the grower and production process), learn more about this customer base. Working in tandem means better profits for you and your landscape customers.