Dümmen Orange acquires Florexpo

The acquisition includes the move of top Florexpo talent and management to Dümmen Orange’s new production site in Guatemala.

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July 1, 2015
Supplier News

Hilliard OH-  Dümmen Orange announces the acquisition of the portfolio of Florexpo Costa Rica, a leading specialist in the production of perennials, herbs and annuals. The acquisition includes the move of top Florexpo talent and management to Dümmen Orange’s newly modernized production site in Antigua, Guatemala: Antigua Flowers. Dümmen Orange will adopt Florexpo’s unique model of using a select group of brokers for its perennial sales.

During the fall of 2015, Dümmen Orange will start up production of perennials at its upgraded Antigua Flowers Guatemala farm. The transition of production of all Florexpo products will be finalized by April 2016. Florexpo’s key management will relocate to this new production location. The Altmann Family is very pleased with this opportunity, both for their management and their customers. “We feel fortunate to become part of a larger, global, and professional organization. Long term, this will offer security in quality for our valued customers,” says Fernando Altmann, Managing Director of Florexpo.
 
Synergies
Perry Wismans, Managing Partner at Dümmen Orange, speaks of a great addition to the Dümmen Orange portfolio. “In its long history Florexpo has built a good assortment, an outstanding sales network and a professional team of employees. With this move, Dümmen Orange takes the next step in realizing its growth strategy – aimed at creating synergies in technology, production and sales. We realize these synergies by distributing a variety of breeding programs and cross selling these products to our existing customers, who benefit from increased choice, greater reliability, more stability, and high production quality.”
 
Distribution
Florexpo perennials and herbs will continue to be selectively distributed by three brokers: Ball Seed, McHutchison/Vaughan’s and Gloeckner. Dümmen Orange’s existing perennial program will be integrated into the Florexpo program starting April 1, 2016. Florexpo annual products will be integrated into the Dümmen Orange annual program produced at Oro Farms, Guatemala, and be available through the existing Dümmen Orange annuals broker network.
 
Breeder partners
Robert Bett, CEO of PlantHaven International, supports the new strategy. “With the new production location in Guatemala, we see a great future for our breeder partners by having access to modern propagation techniques, high phytosanitary standards, plus the benefits of continuing the specialized sales support,”he says.