There may be an “Easy Button” for stationery supplies—if only there were one for selling! While no such button exists, there are some things that you can do that will make your emails and sales calls more effective. When you write effective emails, it becomes much easier to sell and your appointments will be more productive.
Writer shorter emails.
Do everything you can to keep the emails that you write short. You can do this by summarizing the purpose of the email in your very first sentence, and then provide the details in the sentences that follow. Your objective is to keep the length of the email to fit within one computer pane so the reader doesn’t have to scroll down. This will save your reader time and makes your message easier to read.